The facts Smarkly knows about you

Everything Smarkly writes is either a fact it can point to or a general statement. This page is about the facts. Confirming them is optional; it ranks a fact higher.

Where they come from

When Smarkly reads your website, brochures and uploads, it pulls out things they say about your business. What you sell. What it costs. Who you serve. Credentials you hold. As soon as a scan finishes, these facts go into your profile and drafts use them right away.

You do not have to confirm them first. Your website is your own public claim about your own company. Confirming is for the facts that matter most: a confirmed fact carries the most weight when Smarkly chooses what to say, so confirm the ones you want drafts to lead with.

You will see each one labelled with where it came from: From your site, You wrote this, or You confirmed this. All three are usable in a draft. Confirmed ones rank higher.

The ones that wait for you

Some claims wait for a person instead of going straight in.

A claim waits when its shape makes it checkable and perishable. Two kinds: comparisons with a competitor, and performance figures such as uptime, accuracy, latency or conversion rates.

So "we offer a free 14-day trial" goes straight in. "We are faster than Mailchimp" and "99.8% delivery rate" wait for you.

That is not Smarkly doubting you. A comparison can stop being true when a competitor ships something, and a number from last quarter is a number from last quarter. Putting those in a draft under your name is a decision you should make, not one made for you.

Each waiting claim shows the reason and a link to the page it came from. Accept it, edit it, or dismiss it. A rescan works the same way: if it finds a change to a detail you already confirmed or edited, or a change to your audience, that arrives as a suggestion to accept or keep. It does not overwrite your version.

When the list is empty

If Smarkly read your site but found nothing it could quote, the setup step Facts about your business, confirmed stays open on your dashboard.

Drafts still work. They will just be vague, because there are no specifics available to use. This is the single biggest cause of writing that feels generic.

Fix it by hand. Open Company Profile → Company Overview and add a handful of real sentences about your business. You do not need many. Four true, specific facts will change your drafts more than forty pages of website copy that never got read.

Good ones to start with:

What you sell, in the words your customers use for it.

What it costs, if your pricing is public.

Who it is for, specifically enough to exclude someone.

Anything you hold that others do not: a certification, an approval, a partnership, a number of years.

Editing and removing

You can edit any fact. If the scan read a sentence off an old page and got it slightly wrong, correct it rather than deleting it.

Removing a fact takes it out of your drafts and stops Smarkly proposing it again. It does not disappear from the record, which is how the removal sticks across future scans.

What this prevents

Smarkly will not state something about your business that is not in this list. If you have never told it you are SOC 2 compliant, and your site does not say so, no draft will claim it. Rephrasing the request does not change that, because the restriction is in what the writer is given, not in what it is asked to avoid.

If a draft needs a fact that is not on file, it either writes around it or flags it for you.