The AI that understands your company before a single word is written.
Generic chatbots like ChatGPT only know what you tell them. Autonomous agents act without you. Smarkly is your marketing co-pilot: it learns your company, does the research and the writing and waits for your call.
Why not just ChatGPT?
Fast drafts. Slow fact-checks.
ChatGPT writes what you ask for. It can't tell which claims about your company are true, false or even matter.
Ask three people what your company does and you'll get three answers. Ask ChatGPT and you'll get a fourth.
Nothing made up. Nothing sent without you.
From a 2026 survey of 565 US marketers¹
36.5%¹
of marketers say inaccurate AI content has already gone live.
¹ Source: NP Digital, AI Hallucination and Accuracy study, 565 US marketers, 2026.
Smarkly writes from your company's own facts.
It learns your company from the sources you trust, writes in your voice and holds back any claim it can't back until you confirm it. Your edits go into the ideas, not the fact-checking.
Then it does the parts ChatGPT doesn't.
- Follows your competitors and industry news on a schedule
- Suggests topics and dates, each with the reason
- Keeps one editorial calendar for the whole team
Side by side
How the four approaches compare
| By hand | Generic AI | AI agents | Smarkly | |
|---|---|---|---|---|
| Knows your company | Yes. It lives in your head. | Only what you give it | Only what it scrapes in the moment | Yes, from your company profile |
| Keeps up with your market | When you find time | When you ask it to search | Depends on how it's set up | Competitors and industry news, checked on a schedule |
| Plans the calendar | In a spreadsheet, if someone keeps it | No shared calendar | Some schedule and post for you | One shared editorial calendar with suggested dates |
| Works for a team | Depends who you ask | Shared chats, no shared facts | Varies by tool | One profile and one calendar for the whole team |
| Who's in control | You, along with every hour it takes. | You do all the work | The agent acts on its own | Nothing goes out until you decide |
| Main risk | It waits until you have time, and you don't. | Confident fiction about your business | Off-brand content, unsupervised | Drafts wait until you review them |
| Marketing judgment | Yours, when you can spare it. | None. A blank tool. | Automation, not judgment | A colleague who's read up on your company |
| Best for | A quiet month. | One-off drafts | Repetitive busywork | Marketing that has to be right |
Categories described directionally. Every team and every product differs.
Updated October 2026.
AI agents post for you. Smarkly leaves that to you.
Agents can write and publish on their own, with your name on the result. Smarkly drafts each post and schedules it on your calendar, then hands it to you. Your team reviews it, designs it and posts it, because how your brand looks and what it says in public should stay your call.
Smarkly isn't for everyone.
If you need a quick draft now and then, ChatGPT is enough. If you want something to post for you without checking, an agent will do it. Smarkly is for teams whose marketing has to stay accurate, on-brand and on schedule, week after week.
Beside you
It makes the human better at the job
It does the reading, the research and the first draft. The facts and the final say stay with your team.
Smarkly doesn't replace marketing expertise. It sits beside whoever's doing the marketing, whether that's a team of three or a founder at midnight.
Your profile grows the longer you use it.
A chatbot works from what you give it, and an agent never asks. Smarkly keeps every fact your team adds or corrects, so every draft starts from firmer ground.
Questions
Good things to know.
Still have a question?
Write to hello@smarkly.com, or read Help and docs.
As of October 2026, a ChatGPT Business seat costs $20 to $25 a user a month, and it covers writing. Smarkly Pro is $99 a month on annual billing ($129 monthly) for 3 seats, and it covers the research, the editorial calendar and the drafts. The bigger cost is usually time. If keeping up with competitors, planning the calendar and writing first drafts takes one person five hours a week, that's about $820 a month at the median U.S. marketing specialist's wage.¹
¹ U.S. Bureau of Labor Statistics, median pay for market research analysts and marketing specialists, $37.87 an hour, May 2025.
For a team's ongoing marketing, it's built to be. ChatGPT drafts from what you give it. Smarkly works from one company profile your whole team shares, follows your competitors and industry on a schedule and keeps one shared editorial calendar. For a one-off draft, ChatGPT works fine.
No. Smarkly researches, plans and drafts, but it doesn't post on its own. You copy each post out and publish it yourself, so nothing goes out until you decide.
Yes. Use ChatGPT for quick questions and Smarkly for marketing that has to match your company: the profile, the calendar and the drafts.
Updating a calendar doesn't bring in revenue on its own. It keeps you ahead: launches get their posts planned before the date, and you can see what's ready and what's still waiting. Smarkly suggests the dates and plans the posts, so keeping it current doesn't take someone's whole week.
A slow month shouldn't mean nothing gets created, edited or published. Smarkly keeps reading your market and suggesting topics, and the calendar shows what's planned, so a quiet month is a chance to get ahead.
Because writing is only part of marketing. Smarkly also follows your competitors and industry, plans one shared calendar and keeps your team working from the same facts. You can use both.
Start with your website.
14 days, no card. It reads your site and shows you what it found.
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