Blog
Ideas for lean marketing teams
Practical thinking for teams that need to stay sharp, stay honest and keep shipping without adding more chaos to the week.
Latest posts
Marketing fundamentals
17 books that will make you a better marketer
The books that shaped how I think about positioning, customers, writing and growth, with a note on why each one earns a spot on a busy founder's or marketer's shelf.
Marketing fundamentals
Smarkly's guide to marketing: ICPs and personas
An ICP tells you which customers to go after. Personas tell you who you're talking to once you're there. Here's how to build both from what you already know, and how to use them every time you write.
How to
Smarkly pro tips: rewrite instructions that work
"Make it better" gets you a different draft, not a better one. Here's how to write rewrite instructions that get the change you want on the first try, with examples for every kind of team.
Marketing fundamentals
The important marketing work that gets dropped
The marketing work that slips isn't the unimportant stuff. It's the work that isn't due today. Here's why it disappears on small teams, what it costs and how to keep it alive.
Inside Smarkly
The future of marketing isn't automated. It's augmented.
AI made content cheap. The next race is making it trustworthy, and that won't be won by chatbots that guess or agents that run loose. It'll be won by teams whose AI is grounded in what's true and kept under human control.
Start with your website.
14 days, no card. It reads your site and shows you what it found.
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